A) Never be completely dependent on few sources of traffic. Never put all eggs in one basket.

B) Mitigate the risk due to competition & market dynamics.

C) Find New segment of target audience.

a. Forums, Social Networks, New Media formats also attract good amount of targeted traffic.
93% of IT professionals in US find social network helpful for professional solutions.

b. 60% of facebook users login daily.

c. It Industry spends more time in Social Media