Well, as far as the Australian Consumer and Competition Commission is concerned, anyway. They are suing Google for "misleading consumers".

http://www.news.com.au/story/0,23599,22393393-2,00.html

Quote:

They're talking about the #1 Adwords listing. The consumer watchdog alleges Google does not do enough to differentiate "organic" search results from sponsored links.

Would have thought it was pretty clear myself....

For a webmaster, or a person familiar with adsense and adwords,
the advertisements and Search results are clear enough.
But a casual user does not distinguish between Ads and
search results, and they greatly outnumber webmasters.

I dont understand, Whats their problem?? it said above the Ads - "sponsored" for god sake !! The way i see it, google have a full right to put anyone he want in the top adwords position.. wanna be there? - pay more for your clicks !!

I can't find a fault with google.since adword customers pay them large bucks,they surely give relevance to paid ads.