Market has two ends: one is SELLER END and BUYER END. You success depends on the better co-ordination on these two ENDs. Most depends on the BUYER END as buyer completes the total Business Process. Buyer has its own typical way to see, understand and express a product/service. Most business analysts are researching to explore this typical buyer perception of a product. In offline marketing, it?s pretty difficult to read a buyer?s mind. But online marketing, a business man can track how a buyer expresses a particular product. In SEO, we call it as KEYWORD or KEYPHRASE. So Keyword Research is another significant strategy that helps you in understanding what and how your possible visitors would expect services or products from you.