Google now is providing the quality score information to their advertisers which were not revealed to advertisers before.

This new feature of displaying quality score for each keyword in search campaigns helps advertisers tweak their combination of keywords, Ad texts in their ad groups for improve quality and reduce their minimum bid thereby reducing their overall costs.

The feature shows Great, OK, Poor against each of the keywords listed in the search campaigns.

The various ways to optimize the campaigns for better performance are:

1) Remove all Poor keywords in an ad group and place them in new Ad group.

2) Create Dynamic Ad texts for these Poor keywords or use these keywords/synonyms in the Ad text.

3) Change the communication of these Text Ads. For Example from Buy the Product to View the Product or Get Benefits by using the Product.

4) Search for these Poor Keywords on Google.com and see the Ads that are running. The Ads displayed in Top position can be assumed to have good communication.

5) Similarly OK keywords of the same theme can be grouped together. The Ad text can be modified by including the keywords and comparing Top Ads in the search results.

6) Landing page can be changed to have similar communication as the Ads themselves.

7) Keep trying new combinations of Text Ads at regular intervals to get maximum results.