Our list of "opposites":
- Treatment of, correctness, and uniqueness of meta tags
- Content freshness
- Keyword densities

In the above list, the "opposites" are probably better described as those items that get more attention, versus optimizing for Google. I bet there are a number of people on these forums who say you can give these items their due while making Google happy with other priorities like inbound links, and I would have to agree with them.