By search engine friendly URLs, I mean avoid urls that look like:

http://abc.com/showpage.php?page=resources&pagenumber=4

Instead, your URLs should look something like:

http://abc.com/resources-4.html

You?ll notice that the directory was completely removed and the file was put in the main directory. This helps because the SE?s then view the file as more important because it is not in some obsolete directory. The next thing to notice is that a dash is used?..not an underline. This is because SE?s interpret the dash as a space. This is helpful when you are including multiple words in your file name. The SE?s can add extra weight to the correct words when they can pick apart the right words from your URL.

How can this all of this be achieved you ask? This can be done by using mod_rewrite. Here is a good simple article explaining how to get everything working. This is pretty much a widely used technique now. It used to give quite a big advantage in the search engine rankings, but now it has become pretty much standard practice for webmasters. It has almost become a necessary technique to stay competitive in the rankings now. It?s important to at least keep up with the standards, if not staying ahead of the curve.

Bottom Line - Remove query strings and sometimes directories

5. Title - Your webpage title is more important than you know. I have often found that people will find the page a lot easier with the right title. If you use a nice keyword targeted title along with SE friendly URLs, you?ll be surprised how much this helps in the long run. Keep in mind that while you want keywords in your title, you do not want to overload your title with keywords. I myself usually try to focus on a few main keywords relating to the main subject of the site. To find good keywords, I highly recommend the Overture keyword suggestion tool. This tool has been invaluable to me in finding the right keywords to target.

I usually try to focus on 3 or 4 main keywords that people would type into the search engines. Do not overload your title with too many keywords, it only dilutes the value of the other keywords in the title tag. I usually try to keep a page?s title less than 10 words. A technique I like to employ on sites I create is having the main page?s title target the most important keywords. The home page is going to be the main entry point for most people, so it needs to be targeted the best. Example:

Site Title - Keyword 1, Keyword 2, Keyword 3

On the subpages, I like to basically use the format:

Site Title - Page Subject

Bottom Line - Informative titles are key