swap links
some of the major "spider" search engines (i.e., search engines like google, yahoo, altavista, excite, lycos and webcrawler) catalog how many links there are going to your website. The more links there are, the more important your website is perceived to be and the higher the placement of your site will be in search engine results. thus, submitting your url and site information to thousands of search engines and directories is strategic because thousands of links back to your site will be created.

meta tags are hidden html tags used to control your site description in the search engines that support them: google, yahoo, altavista, excite, hotbot, lycos, aol search, msn search and netscape search. although the meta tags will help improve your position in the search engines, they will not guarantee that your web site appears first. a meta tag basically tells the search engine spider when visiting your site how you want your site described and indexed.

Optimize your website correctly and make it rank at the top of the Search Engine's results:
The Proper Domain Name
The Best Keyword Title
The Best Keyword Marketing Phrase
A higher number of Links