Hi




please tell me difference between SMO and SMM.

SMO means Social Media Optimization refers to the process of refinement a website so that it's awareness and content are easily spread through social mediums and online communities by users and visitors of the website. This can include anything done "on-page" such as civilizing the design and usability of the website so that it becomes more compelling to users, in an effort to help them spread it through social media sites. The simplest example of SMO is represented by all the "digg this" and "add to delicious" icons and links that are all over the web today.

SMM means Social Media Marketing on the other hand plays more of an active role in relation to social media by referring to the creation and division of content and other messages through the social web by some form of viral marketing. This can be anything from creating compelling content that gets bookmarked and even hits digg's homepage to spreading a viral video by putting it on You Tube and other social media websites. It's about the things that are done off-site, for example, participate in online communities where your customers hang out would be an active role that falls under SMM.

Social Media Marketing (SMM) and Social Media Optimization (SMO) are two new phrases that popped up last year to define marketing through social media and social networking sites. There seems to be a lot of confusion about what each of them mean and what exactly they define, which is bound to happen with any new phrase.

Nice detail.

Thanks for post detail definition of both.

Thanks

“The concept behind SMO is simple: implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines (such as Technorati), and more frequently included in relevant posts on blogs, pod casts and vlogs.”- Rohit Bhargava. At Mosaic, one of the leading SMM consulting companies based in India, we understand the growing importance of the social media marketing and provide tailor made solutions to help clients harness the potential of the Social Media through Social Media Optimization (SMO) Services.