Explain to me what META tags matter in today's world.

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A meta-tag is a special HTML keyword which provides some data about your web page (and site) to the outside world. Over 80% of all people use search engines to find information on the internet. About 60% of them use the search engine Google. Hardly anyone knows your internet domain name but often they do know the business you are in.

Every day new internet techniques are introduced. So many that it's hard to keep up. Metatags are a "traditional" technique and have already been in use for a long time.

In SEO (Search Engine Optimization) metatags still play an important role. Especially the use of the meta description is very important. This tag is shown by search engines as a small text item in the search results. Make sure that the metatags on your website are unique for each and every page and try to make them as attractive as possible. Both a relevant title tag and the description tag will have to persuade a visitor to click on the link in the search results.

Research shows that only 20% of all web pages contain these important metatags and over 85% of these websites are unfit to be submitted to the search engines. Here we help you make good metatags so that your site is found on the internet, as high in the search results as possible.

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Yup . onsite : 20% and offsite : 80%

meta tag are html tag that are used to identify the creators of the website, html specification keywords and description of the pages.html tag placed in the head sesction of the web page. these maily refer to the title, keywors and desctription tags.
for more info-
http://www.wisegeek.com/what-is-a-meta-tag.htm

Thanks geethaa to share detailed information here about importance of META tags. META tags are really very useful for better SERP and increasing SEO values.

Hi guys, thank you very much for all your suggestions. These information helps me a lot to improve my knowledge about META tags

A site’s Meta tags may not be as important as it used to be before, however I feel that Meta Description is something you can’t just ignore. A site’s Meta description should contain a brief description of your website focusing on the areas and services that your business is specialized in.