You must have these things in your mind:

How to capitalize your ads for superior results.

How to use your display url to enhance the pulling
power of your ads.

Using the Dynamic Keyword feature to boost your
click through rates.

i've and succede a bit in my marketing.

The most important tip for Adwords is targetting keywords in right direction and their bidding. I use this keyword research tool which is helpful to manage both these issues "Keywordspy".

This is an interesting tool which can help you make your campaign more effective and your money is used in right place. "KEYWORDSPY" gives us the information about the bidding rates upon getting a paid subscription with them.

Take care ,
Tracy16