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What is better? Exact or broad match option?
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seoguru.bbrij
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What is better? Exact or broad match option?

in my opinion pure broad match is the better as it gives you more traffic.

If you have more traffic per keyword this means a rapid developing of your Quality Score and consequently a lower actual cpc.

Your objective in AdWords is always high traffic and a high ROI (low bid) isn't it? So use broad match.

Forget mixes: broad+phrase+exact of the same keyword this will split your Quality Score cell and statistics into 3 places - if this is really useful, AdWords team would created a tool for that months ago.

When using broad match you need to add tons of negative keywords to your campaign or it will not work as expected.

09-09-2007 08:33 AM
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