This product used be called Yahoo! Express...it is a $299 directory listing with Yahoo...

Has anyone ever used this directory for themselves or a client? Have you seen a ROI in terms of Yahoo search results?

Just wondering whether it is worth bringing to my clients attention...I have no personal experience so I really don't know....I am guessing it is like the DMOZ only your payment guarantees entrance

You payment only guarantees a human review... there is no guaranteed inclusion.

We have never paid to be in Yahoo... many do. I think it is a waste of money to just get a backlink. However, if you believe that you will get convertible traffic from the Yahoo directory... it may be worth it. How much business will you have to get from the Yahoo directory to pay the inclusion fee? For most the ROI just is not there.

Hi,

Have you read yahoo T&C, according to me payment is not refundable and also not guarantee for inclusion there. Means if yahoo think that you site is not proper than he can reject your site inclusion.

So i think its not beneficial.

Thanks